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This website amethyst.co.uk has the following in the homepage, "Learndirect East Midlands Training Centre Of The Year 2009." Our analyzers analyzed that the webpage also stated " Training East Midlands Businesses and Learners for 30 Years." The Website also stated " Amethyst, formed in 1983, offers training via Learndirect, and bespoke e-learning development for larger organisations. Click on Logos at the top of the page for more information. Amethyst Learndirect, The Training Centre, Goliath Road, Hermitage Ind Est, Coalville Leicestershire, LE67 3FT, Telephone - 01530 812 555. Telephone - 0115 986 3446. Telephone - 01604 638 729." The website's header had OCR as the most important search term. It was followed by City and Guilds, Learndirect, and Learn direct which isn't as ranked as highly as OCR. The next words they used was learn. learning was also included but might not be understood by search parsers.